Of all the distillery tours, the slickest is run by in their La Rojeña factory, parts of which date back to 1758. The basic tour makes a quick turn through the factory, where you can taste the raw distillate, then continues to the barrel storage area, where you can try a little of the finished product. Extended tours take in all this, give you a chance to sit down and learn how to appreciate the qualities of the various tequilas and include a margarita and a visit to the old storage cellars – it’s worth the few extra pesos. At the weekend there are even more extended “VIP” tours.

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