Several entertaining fiestas take place throughout the year including the highly animated Día de San Pedro in Tlaquepaque (June 29), with mariachi, dancing and processions; and the Día de la Virgen de Zapopan (Oct 12), an all-night fiesta capped with a massive early morning procession that starts before dawn at the cathedral and finishes in Zapopan. Crowds and assorted food vendors start arriving the evening before, with all sorts of music and the portales choked with people bedding down for the 4am start. In the autumn, everything cranks up to fever pitch for the , a month-long celebration when downtown Guadalajara comes alive with all manner of outdoor performances and bands, often free. Daily events include charreadas (rodeos), processions and fireworks, as well as all kinds of free entertainment – modern Mexican music performances are put on from noon till 10pm in the fairgrounds of the Benito Juárez auditorium.

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