The biggest attraction in Marrakesh seems to be escaping Marrakesh; it’s the city’s big paradox. Visitors are constantly sold ways to hide away from reality: escape the hustle and bustle in a cloistered riad; dive into a hammam after a hard day’s haggling; dine in an intimate palace restaurant away from the maddening crowd. Get away from it all while getting away from it all.
Of course the city isn’t totally bereft of attractions. The Koutoubia Minaret is a magnificent sight if you can bat the laminated menus away long enough to spot it and the red ochre pigment present in the city’s walls adds a rich allure to the most humble homestead. But the big hitters are particularly overrated.
The souks, those labyrinth alleyways so mythologised from a distance, are one long, repetitive and aggressive sales pitch, essentially just alternating branches of Shoe Zone and Allied Carpets without the air con, interspersed with a selection of other merchants selling tat I could have picked up in Lewisham. In between dodging kamikaze mopeds and bum-pinching stalkers, my wife managed to pick up two shabby cushion covers, a badly-constructed lantern and a wonky backgammon set, all of which are sitting in a cupboard back home, for about a week’s wages.
And as for the famous Jemaa el Fna marketplace, the less said the better. I’ve seen in Covent Garden with more showmanship than the snake charmers here. And don't even get me started on the monkeys. One popular thing to do is to grab a drink on the balcony of a nearby café and soak up the atmosphere from above. If you squint hard enough the scene below looks relatively evocative, but the army of zoom lenses and Instagrammers around me seemed to be .
On our third day, as our taxi dropped us at a pharmacy some distance from our restaurant for even more impromptu browsing (“just take a look, please”), we decided to escape the city. A drive through the Atlas Mountains followed by a camel ride deep into the Sahara to sleep under the stars among the Bedouin – it sounded so thrilling and alluring.
What followed was a ten hour drive stopping at every merchant between Marrakesh and Zagora, offering us the chance to pick up fake crystals, carpets, lamps, argan oil, a nice carpet, slippers, lamps and perhaps a carpet to take home, before one final stop to buy some scarves we didn’t need. Then we took a clapped-out dromedary that looked as enthusiastic as our guide about 500 feet behind the nearest hill to a camp for six hours kip before trudging back the way we came.
Our sleepy-eyed companion stumbled and farted his way back to the 4x4 (the camel seemed pretty dopey too), before demanding a present from us. We gave him the equivalent of £3.50 (all we had left after the marathon shopping of the day before) and left on perhaps not the best of terms.
A lot of people love the city – you can read about numerous Rough Guides exploits on the site – but I think I’ll explore the coast next time. Marrakesh felt to me like one giant mass of tourists and enterprising locals congregating to haggle their way towards a compromise no one feels good about, in a country aiming to double the number of visitors to 20 million by 2020. My advice: don’t be one of them.
Disagree? Share your experiences of the city below. And see if our destination page for Marrakesh persuades you to visit.