This summer, the Norwegian tourist board have taken a new approach to sharing their country's magnificent landscapes. They've shunned slick ad campaigns in favour of enlisting the help of four woolly friends.

Erik, Frida, Lars and Kari are four sheep who've just landed the job of a lifetime – and their own . Roaming free in four areas across the country, camera crew occasionally in tow, they're showcasing Norwegian life and nature like never before.

After all, according to Visit Norway, these intrepid explorers see more of the country’s vast natural and cultural beauty than anyone else. So who better to take you on a tour?

A photo posted by 🇳🇴Frida|Erik|Kari|Lars🇳🇴 (@sheepwithaview) on Jul 27, 2016 at 11:30am PDT

"Frida from Fjord Norway is an active explorer, who wants to reach as many majestic mountain tops as possible. She loves a good selfie and is a sworn metal fan."

A photo posted by 🇳🇴Frida|Erik|Kari|Lars🇳🇴 (@sheepwithaview) on Jul 26, 2016 at 11:44am PDT

"Erik from Southern Norway is a laidback sheep who truly enjoys the southern Norwegian vibe. His favorite pastime is to hang out on beaches."

A photo posted by 🇳🇴Frida|Erik|Kari|Lars🇳🇴 (@sheepwithaview) on Jul 24, 2016 at 11:42am PDT

"Kari from Northern Norway is an active and sporty sheep who just can’t sit still. She loves a good surf."

A photo posted by 🇳🇴Frida|Erik|Kari|Lars🇳🇴 (@sheepwithaview) on Jul 17, 2016 at 4:07am PDT

"Lars from Trøndelag is a traditional sheep who is most comfortable when things stay as they used to be. You can tell he’s a foodie, that’s why he pastures on the Golden Road."

Explore more of Norway with the Rough Guide to NorwayCompare flights, find toursbook hostels and hotels for your trip, and don’t forget to buy travel insurance before you go.

Share

Book your trip with Rough Guides

Tailor-made travel planned by local experts

At Rough Guides, we understand that experienced travellers want to get truly off-the-beaten-track. That’s why we’ve partnered with local experts to help you plan and book tailor-made trips that are packed with personality and stimulating adventure - at all levels of comfort. If you love planning, but find arranging the logistics exhausting, you’re in the right place.

Learn Morechevron_right

Book through Rough Guides’ trusted travel partners

chevron_leftPrevious feature
The 10 best places to travel in your 20s – as voted by you

The 10 best places to travel in your 20s – as voted by you

Next featurechevron_right
11 things you'll learn while backpacking Eastern Europe

11 things you'll learn while backpacking Eastern Europe

Weekly newsletter

Sign up now for travel inspiration, discounts and competitions

Sign up now and get 20% off any ebook

Privacy Preference Center

Necessary

Mandatory - can not be deselected. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

PHPSESSID,aelia_cs_selected_currency,cookie_notice_accepted,RS,bp-message,bp-message-type,id,UIDR,w3tc_logged_out,__cfduid
__cfduid

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

__utma,__utmb,__utmc,__utmz,_ga,_gid,__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xt
__utma,__utmb,__utmc,__utmz,_ga,_gid
__atssc,__atuvc,__atuvs,di,dt,ssc,ssh,sshs,uid,uit,xtc

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID,__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll,c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs
__gads,PISID, BEAT, CheckConnection TempCookie703, GALX, GAPS, GoogleAccountsLocale_session, HSID, LSID, LSOSID, NID, PREF, RMME, S, SAPISID, SID, SSID
__utmv, _twitter_sess, auth_token, auth_token_session, external_referer, guest_id, k, lang, original_referer, remember_checked, secure_session, twid, twll
c_user, datr, fr, highContrast, locale, lu, reg_ext_ref, reg_fb_gate, reg_fb_ref, s, wd, xs