If you're a shameless selfie snapper we've got good news: it turns out you might just have a better memory than those who don't turn the lens on themselves.
In a study dubbed the Science of Memories, commissioned by , researchers found that travellers who take selfies and photos while on holiday are 40% more likely to remember their trip. While it may seem obvious, it's an important figure for anyone looking to justify those self-indulgent snaps.
The research suggested that if you want to create lasting memories, you should post your photos to Instagram rather than Facebook. Those who use Instagram are supposedly 24% more likely to remember their holidays with clarity than Facebook users.